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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …

Has COVID-19 impacted how marketers use web content?

More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …

Five ways content marketing can support your business

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Are you making these PPC advertising mistakes

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Marketers have a chance to reach “literally captive audiences”

Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …

Which channels would marketers focus on during a potential recession?

A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

UK legal case may force Google to reveal search algorithm details

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

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