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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

Google starts rolling out May 2020 core algorithm update

Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …

What’s the best way to optimise webpages for user experience?

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

What’s the best way to pitch content marketing to executives?

Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …

What’s the best way to use internal linking?

Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …

Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Can you convert more leads with Google Remarketing Ads?

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Coronavirus content resonating with consumers, research finds

Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …

Google launches identity verification for advertisers

Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …

Can you update old content to improve on-page SEO_

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

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